HISTORY / MIHO MATSUDA

HISTORY

	“MIHO MATSUDA” A lady’s brand that develops a Gothic & Lolita style of fashion. “MIHO MATSUDA” receives a great deal of attention from artists in overseas who are interested in Japanese culture. The brand presents the “romantic girly style with European taste.”
	“The Designer, MIHO MATSUDA” The designer, MIHO MATSUDA, graduated from Kansai Women’s Art College and the Fashion Design Course of Osaka Mode Gakuen. After working at Tokyo Style Co., Ltd., she became a designer of cantwo at Tokyo Can Co., Ltd. Then, she developed her own brand with her name “MIHO MATSUDA.”

1997	After working at an apparel company in Tokyo, the designer, MIHO MATSUDA, came back to Osaka. In Osaka, she started working a part-time job as a designer at a shoe store in America Mura. At this store, her unique products, such as wooden shoe soles, etc., became huge hits. She established the brand “MIHO MATSUDA” to sell with clothing which was her main business line and opened the first shop in America Mura in Osaka. (She created a thick shoe sole boom before thick shoe soles became very popular in gal fashion as represented by Namie Amuro. It was said that one out of five people waking in America Mura in Osaka were wearing shoes with thick soles, according to the transition of shoes with thick soles by SHOE, BAG Detectives.)

1998	Opened shops in Shibuya and Nagoya PARCO. There were almost 10 directly-managed shops.

1999	The brand has gone because the company went bankruptcy and her brand was closed. As next step, she launched her original website “GOLDSEAL.”
2001	With Kobayashi & Co., Ltd. as a sponsor, she started “MIHO MATSUDA” once again. Opened 3 directly-managed shops in Shinjuku Marui One, Vivre Okayama, Vivre Osaka and others.

2003	Established GOLDSEAL CO., LTD. and independently started a new business.

2007	Started the sales of collaboration products with game software “Devil May Cry” of CAPCOM. The game sold over 2 million copies not only in Japan but also all over the world and became a major hit. The products were exhibited at Tokyo Game Show.


2016	Currently, there are 2 directly-managed shops in Ikebukuro, Tokyo and Shinsaibashi, Osaka.